In London’s food scene cupcakes is a chapter with endless choices in flavours, colours and decorations. You can find them from food stalls in open markets to food halls in big departments stores, with countless cake shops in-between in all kinds of variations. Being a sweet tooth person and having tried tones of them, I have to say Primrose Bakery’s version really stands out. Located in the superb of Primrose Hill, between the northern side of Regent’s Park and Camden Market, the bakery shop itself will capture your sight with its bright yellow color and will make you smile with its pastel interior, fresh flowers on the tables and cupcakes, cakes and sweets topped counters. It’s a small place with only a few round tables, so if you’re lucky and find a table do sit in and enjoy the kind and polite service.

My first experience with Primrose Bakery was for a special cupcake order. The first thing that pleased me was the staff’s willingness to meet my requests. Then, were the divine cupcakes! Not only were they beautifully decorated as I had asked for, but their freshness and taste were amazing! One better than the other, from plain vanilla to carrot cake and from lemon to red velvet, you’ll find it really difficult which flavor to choose, as they also have daily and monthly specials and some are as exotic as pineapple and coconut or passion fruit pavlova! Chocolate lovers will go crazy with flavors like Twix, Maltesers, Nutella, Crunchie, Bueno and my favourite Chocolate-orange or Chocolate-banana. But what you won’t find anywhere else is their signature cocktail cupcakes – Negroni, Bellini, Mohito, Aperol spritz are only a few! I think once you’ll try Primrose Bakery’s cupcakes, then next time like me, you’ll face two problems: 1) you won’t know which taste to choose and 2) you won’t be able to stop at one or two!

Primrose Bakery: 69 Gloucester Ave, Primrose Hill, London

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